The Telegraph Group and Sony are the two latest companies to have signed up as official sponsors of the FA Premier League.
They join Nestlé, which is using the league to promote its Yorkie chocolate brand, and McDonald’s.
The two new recruits have reached deals similar to that signed by Nestlé at the beginning of the month for a reported 2m.
Both Sony, which will promote its PlayStation brand, and the Telegraph Group will be able to use prime site perimeter ads for each of the FA Premiership games held during their three-year contracts.
Both will also have their logos featured in match programmes and promotional material.
In addition, The Daily Telegraph will be allowed to refer to itself as the official newspaper of the FA Premier League.
The Telegraph’s Fantasy Football game will be renamed Telegraph Premier League Football.
The Internet version of the game, called Fantasy League On-line, will also be rebranded as Telegraph Premier On-line.
Hugo Drayton, director of marketing and promotions at the Telegraph Group, says: “Sport and The Telegraph are model partners.”