BT is to invest 525m in Scotland over the next five years as a direct response to devolution of the country (MW April 30). The investment will be led by a new nine-strong Scottish board, headed by BT Scotland director Doug Riley. Riley initiated the rebranding in January when he made the name change from […]
Motor insurance is hardly a profitable business yet, as Marketing Week revealed last week, Ford Credit is launching a branded insurance scheme for all UK Ford customers. Figures from the Association of British Insurers for 1996 reveal motor insurers received 5.9bn in premiums, but paid out nearly 6.6bn in claims. As George Shippam, a consultant […]
Britannia Music Company is reviewing its 16m media account after 22 years with Carat. Britannia has shortlisted media specialist Mansfield Lang, plus Universal McCann, MediaVest Manchester and New PHD to pitch for the business. Carat will also repitch for the account. Marketing director of Britannia Mark Williamson says: “The changing and competitive media environment has […]
ITV is investigating ways to replicate the success of Fantasy World Cup, with a long-running sports series based around the FA Premier League in the valuable 10.40pm slot. At the moment Carlton runs a regional sports programme called The Sports Show, fronted by Will Carling and Eamonn Holmes, while Central has a similar sporting debate […]
Love, sex toys and a new magazine for women is not normally the kind of combination you associate with the BBC. But that’s exactly what the Corporation has signed up for in its new consultant Heather Love, who at 18 worked at Penthouse Publications despatching sex aids to readers and proof-reading erotic fiction. Successfully wooing […]
The Telegraph Group and Sony are the two latest companies to have signed up as official sponsors of the FA Premier League. They join Nestlé, which is using the league to promote its Yorkie chocolate brand, and McDonald’s. The two new recruits have reached deals similar to that signed by Nestlé at the beginning of […]
Paul Polman, the head of Procter & Gamble’s operations in the UK and Ireland, is taking up a new role as boss of the consumer goods giant’s US laundry and cleaning business at its Cincinatti headquarters.
What a surprise that Heinz has moved serious budgets out of direct marketing. Forget all of the issues regarding big advertising ideas or conflicts between Dorlands or WWAV, even though they may be true. The real reason is that direct mail techniques are not appropriate when a consumer may be loyal to their brand of […]
Furniture retailer MFI, which last year spent 28m on advertising, has been left without a single senior marketer after the departure of merchandising director David Tracy. Tracy had stepped in to oversee the company’s marketing strategy after marketing director Neil Palfreeman resigned in January at the same time as marketing manager Michael Fox and advertising […]
Allied Domecq Spirits & Wine has overhauled its international brand groups in Los Angeles and Bristol as part of a global marketing restructure to increase resources behind core brands.
Chrysalis Radio, owner of the Galaxy and Heart networks, is hatching a bid for the privately-owned south London and Birmingham dance station Choice FM. Chrysalis is believed to be offering about 8m. It paid 17.5m for Kiss 102 (Manchester) and Kiss 105 (Leeds) when it bought them from Faze last August. Both have since been […]
King of Shaves, the mass-market shaving products label, is expanding its portfolio with the launch of four new grooming ranges. Only one range, Kinexium, will carry King of Shaves branding. It will be more expensive than the original product and is due to launch at the beginning of July. Parent company KMI has created a […]
Since John Astbury of the Maritime & Coastguard Agency (letters, MW June 18) is now referring to those unfortunate souls plucked from the sea as “customers”, I can hardly wait to study the mechanics of the customer loyalty reward scheme which
Airport poster contractor Sky Sites is planning multimillion pound sponsorship packages for London’s three airports. The company is looking for a UK commercial director to develop the package, which would include arrival and departure corridors at Heathrow, Gatwick and Stansted. Joe Evans, Sky Sites chief executive, says: “We’ll be looking for one or two large […]
IPC’s circulation director David Greene has joined the exodus of senior executives following the recent management buyout. He is to become circulation director of The Independent newspaper group. Greene leaves one of the most senior jobs in UK magazine circulation – he is responsible for IPC’s stable of 70 titles – for the challenge of […]