BT business division head of marketing communications Dominic Owens is believed to have left the company. The news comes in the wake of the appointment of Cellnet brand director Tim Evans as head of brand and corporate communications spanning both BT’s consumer and business divisions. Last month BT business division marketing director Afshin Mohebbi was […]
Scottish Life Assurance is suing the Welsh Rugby Union, after accusing the sports body of tearing up its sponsorship deal in favour of a more lucrative offer from Lloyds TSB. The Scottish financial services company claims the WRU cost it 250,000 in lost promotional opportunities and loss of reputation. In a nine-page writ lodged at […]
Nescafé’s campaign for its single source coffees came out top in this month’s Poster Watch. At 54 per cent, it was the only one to be recognised by more than half the population.
McCann-Erickson has created a TV campaign to support the fundraising efforts of Médecins Sans Frontières in the famine blighted Sudan. Ads use harrowing footage from BBC news reports showing malnourished and dying children in the war-torn region. The voiceover is by actor Paul McGann.The charity needs funds to supply food and medical supplies to eight […]
Referring to your recent Cover Story “World cup losers” (MW July 9), with respect to you and your usually informative publication which I regularly enjoy, you have missed the point by a long, long way. Consumer awareness in one market, especially that of the one-eyed and ultra-cluttered UK, does not determine whether or not a […]
Action 2000, the DTI-sponsored company set up to advise UK businesses about the millennium bug, is taking legal action against computer companies which use its name or logo as an endorsement. Niki Akhurst, Action 2000 marketing director, says: “Companies are using and requesting to use the Action 2000 logo as an endorsement for their product. […]
If you work in the marketing department of a national newspaper, having Mystic Meg on your side would be a definite advantage in the current battle to increase circulation. The difference between getting it right and getting it wrong is finely balanced, and for many the difference boils down to cover-price promotion plus added value. […]
As the dust settles on another Cannes Festival, the world’s advertising agencies are left to review media coverage and evaluate their performance on a corporate and national level. Europe’s advertising industry press agrees that Cannes 1998 has improved its creative standards since last year. The triumph of strong, simple ideas over production values led many […]
Traditionally, the divisions between finance and marketing have always been wide. The first Finance Directors’ Forum on June 26-27, organised by Richmond Events, looked at the role of finance directors and their relationship with other departments, under the heading “Finance director – friend or foe.” For many of the attendees, it was a unique opportunity […]
British Digital Broadcasting, the pay-TV broadcaster, is to launch this autumn with the name ONdigital and a 40m advertising budget. ONdigital chief executive Stephen Grabiner says the company’s aim is to increase the pay-TV market from its current 25 per cent penetration (about 6 million subscribers) to 50 per cent (about 12 million). He adds:”Our […]
New Millennium Experience Company managing director Liam Kane has defended his decision to set up the Millennium Marketing Forum – a committee of senior advertising figures who will vet marketing plans for the Dome. Kane says the role of the eight-strong Forum – formed last week and including top advertising figures Chris Powell, chief executive […]
Virgin Vie, the cosmetics company owned by the Victory Corporat ion, is understood to have hired Mellors Reay to create an advertising campaign. It is understood that the marketing department of Virgin Vie is having to justify the cost of appointing an ad agency to its board. The campaign will only go ahead if the […]
Catalogue company Grattan has ended a seven-month search to replace customer and marketing director Elaine Greenwood with the appointment of United Biscuits marketer Henrietta Morrison. Morrison, new category development controller at UB, will join in September. She will oversee marketing for two of Grattan’s home shopping brands – Grattan and Look Again. A Grattan spokeswoman […]
IPC is to launch its biggest marketing campaign to date. The 7.5m drive includes TV campaigns for Woman, Now, Chat, TV Times and TV & Satellite Week. The autumn sales drive aims to support IPC’s TV titles in what will be a fiercely competitive sector as a result of the arrival of digital TV. TV […]
A row has erupted between The Daily Telegraph and Fantasy League, the company that supplied the newspaper with its Fantasy Football game until the end of the previous soccer season. The Daily Telegraph is to produce its own game, Telegraph Premier League Football, which was launched last Wednesday. On the same day, the newspaper printed […]