Think again all you cynics who believe the Advertising Standards Authority has no muscle.
ASA press officer Chris Reed was quietly watching TV one night recently when he heard his front door being forced open. Fearlessly, he rushed downstairs to discover his mountain bike had been stolen.
Undeterred, he chased the young offender and his girlfriend down the street. But pedal power came into play and the youngster cycled off. The cunning Reed did not give up though, and he hid around the corner waiting for the thief to return to his girlfriend.
Working at the ASA has obviously provided a grounding in quick-thinking for courageous Reed, who then pounced and rescued his bicycle.