Briefs

Intercitrus, the Spanish-based industry collective, has appointed Saatchi & Saatchi to develop a pan-European campaign to promote consumption of citrus fruits. The account is worth about Ptas 3.5bn (13.7m) over three years.

Intercitrus, the Spanish-based industry collective, has appointed Saatchi & Saatchi to develop a pan-European campaign to promote consumption of citrus fruits. The account is worth about Ptas 3.5bn (13.7m) over three years.

Kaufhof, the German department store chain, and Viva, the music TV channel, have announced plans to collaborate. Plans include the opening of a Viva café in Kaufhof’s Aachen store, which opens in September.

Colgate Palmolive has launched anti-bacterial versions of its Paic and Palmolive washing-up liquid brands in France. Advertising to support the launches, through Young & Rubicam, will appear shortly.

Otto Versand, the mail order company, is to cease distribution of Postalmarket, the Italian clothing catalogue it acquired in 1993, at the end of this year. The decision, which affects 900 jobs, is partly put down to inefficiencies in the Italian postal service.

Volvo has commissioned Dsseldorf advertising agency Gramm to handle the launch of its S/V 40 and S/V 70 models in Switzerland, Austria, the Czech Republic, Poland and Hungary, from August.

Unilever is to relaunch Lipton Ice Tea (right) in Spain through a tie-up with La Casera, the local soft drink brand. Lipton Ice Tea was first introduced in Spain four years ago in conjunction with Pepsi.

Johnson & Johnson is to extend its Penaten baby-care range in Germany to include products designed for older consumers. Seven products will appear, sold under the name Penaten PH Essentials and supported by advertising through Heye & Partner.

X-Stream Network, the Internet service offering consumers free access in return for an agreement to receive targeted advertising, plans to launch in France by the end of the year.

International Herald Tribune has launched an English-language supplement for the Italian market, called Italy Daily, and plans to repeat the move in other European markets.

Club Avantages, the loyalty scheme operated jointly in France by Shell and Casino, the supermarket chain, has added two new members: Euromaster, an auto service chain, and Kertel, the phone company. Club Avantages has 1.5 million ‘members’.

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