Clothing retailer picks Carat to handle 2m media brief

Value-for-money clothing retailer Matalan has appointed Carat Manchester to its 2m media planning and buying account.

Mike Morrison, Matalan head of marketing, says: “We have decided we need a more sophisticated planning function which Carat will

provide for us. We are looking at the potential for TV advertising, but it is unlikely to be this year.”

The full service business was held by Heckford Advertising in Preston, which will continue to handle creative work for the retailer.

Matalan has recently started to use regional press advertising and inserts to attract new customers.

Existing customers are targeted through a catalogue which is sent out six times a year featuring the clothing range for each new season.

The out-of-town retailer, which floated on the stock market in May, is opening new stores at the rate of ten to 15 each year.

It is known for stocking branded jeans, such as Lee, Pepe and Falmer, at competitive rates.

It also sells brands including Calvin Klein underwear and Wonderbra lingerie.

About 80 per cent of what the retail chain offers is own-branded.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here