Eagle Star corporate chief quits after row

Eagle Star marketing and corporate affairs director Steve Wigzell has quit without a job to go to in the middle of a restructure of the marketing department. This was triggered by the recent merger of parent British American Financial Services with the Zurich Group.

Wigzell was in line for the position of business development and communications director in the new organisation. But Eagle Star spokesman Rob Skinner says: “Steve decided he wanted to pursue a career outside this company.”

Inside sources say Wigzell decided to leave over disagreements with chief executive Patrick O’Sullivan whom he reported to directly.

There are still a number of marketing appointments to be made as the future of the department is mapped out. Skinner says: “We are working on the support functions, including the marketing department.”

Wigzell masterminded a brand revamp for Eagle Star, which was tested in the Central TV region earlier this year. However, the proposed 12m national roll out has been put on hold until the future of the brand is decided, following the merger.

Wigzell spent 20 years as a director of planning and development for Allied Dunbar and BAT Financial Services. He became marketing director at Eagle Star in 1996.

Charlie Rosner, a marketing consultant from Public Sector Solutions, will caretake the marketing and corporate affairs director role until a replacement is found.

Management consultancy McKinsey’s was brought in to carry out an audit and find savings of 250m per year at Eagle Star prior to the merger announcement.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here