NatWest has a flutter on GGTs

NatWest bank has been trumpeting the appointment of a single agency to handle its 50m advertising and marketing account – claiming it is the biggest single account move in British advertising.

Yet the bank does not seem sure which single agency will be handling this gargantuan task. In an official press release it announced that “GGT (Gold Greenlees Trott)” would be managing the account and this was duly reported in The Sunday Times Sharewatch section.

The Diary is sure that there is no longer an agency called GGT although a TBWA GGT Simons Palmer is rumoured to have a big financial win up its sleeve.

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