UK launch for cosmetics giant Marbert

Sunday Business makes a direct attack on The Sunday Times in its new advertising campaign through DMB&B breaking in the press this week. Called Strictly Business, the campaign is the second for Sunday Business, which launched in February. Three press ads poke fun at the ‘tittle-tattle’ of The Sunday Times, personified by its society columnists Tara Palmer-Tomkinson and Taki. There will be outdoor advertising on 48-sheet and 96-sheet posters and London taxis, as well advertising on national radio. Media planning and buying is through The Media Business.

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