The Royal Air Force unveils a new TV recruitment drive for pilots and technicians this week with two executions by J Walter Thompson. Commissioned by the Central Office of Information, the ads aim to attract high calibre applicants. The ‘Side-winder’ ad shows a fighter pilot struggling to lock onto an airborne target as a digital countdown rapidly approaches zero. It stops at 17 seconds with the caption: ‘Fighter Controller Wanted. No Time Wasters.’ The technicians ad features a jet falling into a tailspin as a voice counts down its descent. The aircraft recovers and the caption reads: ‘No breakdown service at 40,000 ft. Technicians wanted.’ Both executions carry the strapline ‘RAF. Rise above the rest’.