The BBC’s coverage of the World Cup final was watched by 15.6 million people while 6.6 million turned to ITV for coverage, according to ITV viewing figures…

…The British Grand Prix, shown on ITV last Sunday, was watched by 7.3 million viewers.

Zone, the publishing and licensing company, is launching Maximum Mountain Bike (right) on July 30. The company is also relaunching football club Chelsea’s magazine on August 6.

Rockport, the US shoe manufacturer, has appointed the Media Factor, the media arm of Arc Advertising, to its media buying account.

Maiden Outdoor is spending 1m on installing its ‘reflect’ lighting system, which provides brighter light over the whole board.

BMRB International’s research into the World Cup commentators shows that Alan Hansen and Jimmy Hill were more popular among women than David Ginola.

Grey Interactive has appointed Chris Harrison as director of interactive TV development. He joins from Mouse Power Multimedia Stories where he was head of communications and business development.

Finish, the Benckiser dishwashing product range, is to sponsor the Livetime segment of Granada satellite channel Breeze. Finish will be producing three, two-minute advertorials to be shown as bumpers throughout the day.

Paula Cain, ex-advertising director of EMAP Elan’s Just 17, Bliss and Looks, has joined John Brown Publishing as ad manager of Debenhams magazine.

The Evening Standard’s ES magazine will go on sale for the first time with an advertiser-branded polywrap on Friday (July 17) for President Emmenthal cheese.

7UP, the lemon and lime soft drink manufactured by Britvic, is to sponsor the Royal Tournament which takes place at Earls Court from July 21.

J Whitaker & Sons, publisher of the Bookseller, has acquired Elan European Publishing, publisher of Information Age.

BBC Music Magazine is unveiling a new look for August with ten extra pages, heavier weight paper and new editorial sections. The issue is being promoted with posters and national press advertising.

BBJ Media Services, not Motive, handles the media buying for Audi and Leo Burnett, not Publicis, handles the creative account for McVitie’s Mini Cheddars (MW July 9).

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