Digests

Wstenrot, the German savings bank, is to move its advertising out of Young & Rubicam and into a start-up agency founded by Henk Slagman, former Springer & Jacoby chief. The account, worth about DM 40m (13m) in billings, will be handled out of Frankfurt.

Factory has announced plans to invest 15bn pesetas (60m) in the construction of five new factory outlet centres in Spain over the next five years. The company’s first such centre opened last year, near Madrid.

Kiwi France has been renamed Sara Lee/DE France. The decision reflects a desire to distance the shoe care brand from others marketed by the group, which include Williams toiletries, Sanex soap and Amb-Pur air fresheners.

ICEP, the Portuguese tourist board, has been criticised for rejecting 12 out of the 14 applications submitted by agencies bidding to handle its international advertising account from next year. The rejections were all due to failure to comply with the rules of tender.

Kraft Jacobs Suchard has sold Fini, its Italian fresh pasta brand, to Chiari & Forti. The deal strengthens Chiari & Forti’s position as Italy’s second-largest maker of fresh pasta, after Tortellini di Rana.

IBM has licensed the manu-facture of its Aptiva range of personal computers in Spain to Investronica, a local IT company. The companies will collaborate in marketing and advertising the range.

Jung von Matt has been appointed to handle advertising for Ricola throat lozenges in Germany. The appointment follows a pitch involving three other agencies.

Gavin Anderson, the specialist financial communications group, is to merge its French office with Pro Valorem. The new agency, which claims combined billings of Ffr 20m (2m), will have 35 staff.

Italy’s advertising associations, AssAP, Upa and Assomedia, have signed an agreement with the country’s leading TV sales houses, Rai-Sipra, Mediaset and Publitalia, to limit advertising during commercial breaks to a maxi-mum of three minutes, or nine commercials per break.

Casino and Systeme U, the French supermarket chains, are to combine aspects of their operations, including marketing, purchasing and logistics. Together, the two hold a claimed 21 per cent of the market.

Elizabeth Arden has handed Ogilvy & Mather Paris the worldwide launch of Cerruti Image, a new perfume being released in August. Press, poster and TV work will be unveiled in September.

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