DIGESTS

DMB&B has beaten Ogilvy & Mather to the Government’s 2.5m children’s literacy campaign account.

DMB&B has beaten Ogilvy & Mather to the Government’s 2.5m children’s literacy campaign account.

Ogilvy & Mather and Bates Dorland are believed to be the only agencies remaining on the pitchlist for the 10m Eurotunnel account, formerly called Le Shuttle.

Publicis has parted company with Internet search service Yahoo! and will no longer handle its pan-European creative account. Yahoo! will use local agencies for projects.

Ammirati Puris Lintas has launched a new media agency called APL Digital, with offices in London, New York, Sydney and Hong Kong.

J Walter Thompson’s first TV work for Jewson breaks this week. Called ‘hire point’ the ad highlights the hiring side of the builders’ merchant’s business…

… JWT has also created a press campaign for Barclays’ new Euro Account. It aims to encourage businesses to prepare the introduction of the euro next year.

M&C Saatchi is to advise the London School of Economics on its comminications strategy. The university is seeking a sponsor.

Publicis has created a 1.5m television advertising campaign (right) for Whitehall Laboratories’ vitamin supplement Centrum Select 50+. It uses the strapline ‘live life 100 per cent’.

Enterprise IG, part of the WPP network, has created a new identity for the International Wool Secretariat. It will now be called The Woolmark Company.

Rapier has appointed Sam Holmes as marketing director with a brief to establish a new business programme for the agency. She joins from Bean Andrews Norways Cramphorn, where she was new business director.

The Drayton Bird Partnership has won a direct mail and telemarketing account for BT Yellow Pages Business Database.

Tullo Marshall Warren has been appointed by jewellery retailer Signet to build a customer database through in-store promotions and questionnaires.

Lloyd Northover Citigate has been hired to create the visual identity for the Wales Millennium Centre, following a three-way pitch.

Bozell Worldwide has signed Moscow agency Smart-Communications to join its European network as an associate agency.

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