Syzzgy offers marketers Web evaluation service

Leading UK new media agency Syzygy has launched a Website evaluation service, in response to growing client dissatisfaction with the Web’s lack of accountability.

Syzygy, last week named Agency of the Year at the Yell UK Web Awards, has linked up with research group Millward Brown to promote the service to UK and US clients.

According to Chris Robson, managing director of Syzygy: “If you are starting to spend 100,000-plus on the Web, you should spend some of that money on finding out whether what you have done is working. Clients in other media wouldn’t consider doing things without some form of evaluation.”

Website owners already regularly use in-house log data to track which parts of their sites are proving popular and unpopular with surfers.

Robson claims the new service will allow site operators to track reaction to different creative executions of Websites more accurately, and properly test out new Website strategies.

A panel of Internet users has been recruited by Millward Brown in North America and Europe to help operate the service.

The agency also intends to use the panel to offer a “benchmarking” evaluation service, which will track attitudes towards changes on the client’s own and competitors’ Websites.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here