Brief

England rugby star Martin Johnson exposes himself in the new poster campaign for Tetley Bitter’s latest prize promotion, ‘a smoother way to win 1m’. The promotion offers drinkers 50 free flights on Concorde with the chance to win a 1m cash prize. The campaign launches on July 27, and is created by Saatchi & Saatchi. This is the first execution in the campaign, which seeks to emphasise Tetley’s involvement with rugby. Carlsberg-Tetley signed a 9m deal with the Rugby Football Union earlier this year covering the former Pilkington Cup, now called the Tetley’s Bitter Cup, pouring rights around Twickenham and sponsorship of a range of smaller competitions. It is official sponsor of the England rugby team.

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