Digests

Airtours has acquired Scotland-based Direct Holidays for 80m. The company, which was understood to be the subject of a bid by Thomson, specialises in selling holidays directly to the customer instead of through travel agents.

Seagram is selling its Tropicana brand (right), as first reported in Marketing Week (May 24 1996). A spokesman for PepsiCo, which is to buy Tropicana says it is too early to speculate about the advertising account for the company, which is held by Foote Cone & Belding.

The domestic tourism market has increased by nine per cent this year to 11.7bn, according to the English Tourst Board. The board adds that 55.9 million holidays were taken by UK residents in England.

Eurostar (UK) has announced a 40 per cent revenue increase for the first six months of this year, compared with the same period in 1997.

The FA Premier League plans to build a 30,000 sq ft FA Premier League Hall of Fame in London’s County Hall complex.

The World Cup boosted take-home lager sales by 37 per cent in June, compared with last year, according to Taylor Nelson Sofres Superpanel. Ales sales rose 18 per cent.

Chanel, the perfume house, has lost marketing director Stephen Gilbert.

Victoria Wine is to launch branded shop-in-shops with convenience store operator Alldays Stores.

Boots has signed an affinity deal with East Midlands Electricity, giving its employees discounts if they sign with Sterling Gas.

DuPont Lycra has teamed up with Armani for a menswear advertising campaign to run in magazines and newspapers across five European markets.

Telstra, the Australian telecoms company, has appointed senior vice-president of global operations Steve Demetriou as chief executive UK and Europe.

BT is to launch its Platinum Business Chargecard with a national campaign on July 27.

Post Office Counters is to launch a national press and regional radio advertising campaign for its ‘Everyday Cover’ range of insurance products on August 1.

Monopoly, the Hasbro-owned board game, is to be sponsored for the first time in its 63-year history. Companies will be able to place their corporate logos on the board game’s four non-London city editions.

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