Kimberly-Clark has drafted in top US executive Dave Cuprisin to oversee its troubled European feminine and adult care division after the departure of Thomas Farkas last month.
Cuprisin takes up the post of president for feminine and adult care products for Europe, after Farkas left because of the poor performance of the business according to the company.
Cuprisin is director of personal care products for Kimberly-Clark’s world support group in the US. He will handle his new European role from the UK. It involves marketing the Kotex feminine care brand.
He will be involved in the pitch for Kotex between Abbott Mead Vickers. BBDO and Ogilvy & Mather. His appointment comes as Kimberly-Clark takes steps to tackle the crisis in its European operations. In April, it transferred three of its most senior US executives to take charge of the problem (MW April 1). They include Kathi Seifert, who will run European personal care.
The company is expected to announce a wide-ranging review of its European businesses, which last year lost 64m on sales of 1.5bn.