Airtours tests range of branded merchandise

Airtours Holidays is testing a range of branded products, to be sold through its resort representatives.

Holidaymakers will be able to buy Airtours branded T-shirts, towels, baseball caps and rucksacks for adults and children, ranging in price from 4 to 10.

The trial takes place in the Algarve for four months from August and hopes to cash in on holidaymakers who need an extra T-shirt or towel as an emergency purchase on arrival.

If the scheme is successful, the range will be extended and rolled out across all Airtours holiday destinations in time for next summer.

Airtours Holidays head of marketing, sales and development Eamonn Ferrin says: “This is attractive, high quality merchandise which provides a simple and appropriate extension of the brand. Our research has shown that people are increasingly happy to be associated with the Airtours brand and will be happy to wear it.”

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