Burger King shakes up Euro team

Burger King has moved UK and Ireland sales and marketing director John Prior into the new position of new product development director for European markets.

He will be replaced by Lorraine Thomson, global strategic marketing manager at Guinness, another Diageo-owned company, where she is responsible for global brand strategy for the Kilkenny brand. She was previously head of marketing for take-home at Whitbread Beer Company.

Prior’s new position will involve co-ordinating new products for Burger King Europe, Middle East and Africa# (EMA), which has a strategic role across the region. This year Burger King announced that it had increased operating profits by 19 per cent to 99m, “due mainly to the turnaround in European operations”. The closure of its loss making French operation helped to turn last year’s losses into profit.

A Burger King spokeswoman says Prior will supervise the development of new sandwiches and menus for Germany, where there are 156 restaurants and Spain, where there are 137. There are also operations in Gibraltar, Switzerland, Sweden and Norway.

The creation of Prior’s new post follows the appointment of Tulin Tuzel as senior vice-president for research and development for Burger King USA.

Under Burger King Corporation chief executive Dennis Malamatinas the role of new product development has been elevated.

This year the chain has introduced the Big King sandwich and new crispy fries.

Prior will report to David Williams, the president of Burger King Europe, Middle East and Africa.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here