Digests

Rainey Kelly Campbell Roalfe is tipped to win the 15m Virgin Direct ad account from incumbent TBWA GGT Simons Palmer. But MT Rainey says the agency will decide today (Wednesday) ‘on the scope, scale and nature of the account and whether we are the right agency for them’. CDP is no longer involved in the talks.

Bryant Homes, the house builders, has reappointed Birmingham-based agency Wallis Tomlinson to handle its 5m advertising account.

BMP DDB has won the 1.5m account for Internet service provider UUNET UK, which is part of WorldCom.

Guinness Africa has cut TBWA GGT Simons Palmer and Grey from the pitch list for its 20m account, leaving Saatchi & Saatchi and FCB/Marketing Drive.

Grey Advertising has unveiled a 3m animated launch campaign for Mars-owned Starburst Joosters, which breaks on August 2. The ads contrast a dull world with a colourful ‘Jooster’ life.

Equity, IPA and ISBA are scheduled to meet again following their initial meeting to explore whether a new agreement can be thrashed out.

The Financial Services Authority will levy the pensions industry to raise the 10m for an advertising campaign, to be created by Lowe Howard-Spink. As it launched the framework for phase two of the pensions review yesterday (Tuesday), the FSA revealed plans to set up a six-strong advisory group to assist with the campaign (Cover Story, page 28)

TSM is launching a 2.5m below-the-line campaign for Vernons National Lottery Easy Play football game with a door-drop to 10 million homes.

Park Foods has put its Park Hampers and Country Hampers business up for pitch. The shortlist includes incumbents Brunning Advertising & Marketing, WWAW Rapp Collins North, as well as J Walter Thompson (Manchester).

FCA! has created a sensuous TV ad for Carapelli Extra Virgin Oil in which its oil flows over the contours of a naked Italian woman lying by a table set for two. The ad continues the ‘Dress for Dinner’ theme of the press campaign.

A practical guide called ‘Advertising and sales promotion law’ written by Sallie Spilsbury, a solicitor in the media and entertainment unit at law firm Addleshaw Booth & Co is being published by Cavendish Publishing from September 1.

We have been asked to point out that the poster ads for Tetley’s Bitter featuring naked England rugby union player Martin Johnson (MW July 23) were created by Perspectives.

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