Digests

Danone has announced its intention of withdrawing from the market for dry pasta. The decision signals the selling off of its interest in the pasta activities of companies such as Birkel in Germany, La Familia (Spain) and Generale Traiteur (France).

Hola! magazine, of which Hello! is the English version, is to launch in France. The first issue will appear on October 1, competing with existing ‘people magazines’ such as Paris Match, Point de vue and Gala.

French retailer Promodès is to launch a range of 240 ‘exotic’ products in September, under the name Destination Saveurs. The range will cover chilled, frozen and dry goods, reflecting the cuisine of countries such as China, Thailand and India.

Fromageries Bel has added to its Mini BabyBel range of cheeses in France. Mini Babybel Jaune, a yellow maasdam-based product, joins the red and orange variants and will be supported by a Ffr 6m (600,000) campaign through Young & Rubicam, from November.

Spain’s Observatorio de la Publicidad, a monitoring service set up by the country’s Institute for Women, received 453 complaints last year relating to TV or print ads which denigrate women. The figure represents a rise of 18.5 per cent over the previous year.

Manager Magazin, the German publisher, is to close Econy, a business title it launched just two months ago. Sales of the first two issues are not thought to have risen above 30,000.

Young & Rubicam has opened a new manage-ment centre in Vienna, to serve Central and Eastern Europe. The centre will be headed by area director Herbert Putz.

This year’s Euro Effie award ceremony will be held in Brussels on October 23. Members of the jury will include Norbert Frankfort, managing director of Beiersdorf, and Johan Peeters Brand, marketing director of Interbrew.

Crédito Agrícola Vida, a newly-formed life assurance company in Portugal, has awarded its advertising account to Grey Lisbon. Policies will be sold exclusively through branches of Caixa de Credito Agrícola Múto, the local savings bank which part-owns the new venture.

Novartis Nutrition has moved its Wasa crispbread account in Germany and Austria from Springer & Jacoby to

J Walter Thompson. Three other agencies pitched for the DM 10m (3.5m) business.

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