G&J moves upmarket with beauty magazine

Publisher Gruner & Jahr will launch an upmarket glossy women’s health and beauty title in the autumn, with a cover price of about 2.

Publisher Gruner & Jahr will launch an upmarket glossy women’s health and beauty title in the autumn, with a cover price of about 2.

The new magazine has been given the working title of ‘Project Johnny’.

Jessica Burley, the publishing director of Gruner & Jahr-owned Prima magazine group, says: “This is a market where we think there is potential for growth.

She adds: “The new magazine will be more upmarket than traditionally.”

The editor of the new title is Helena Jaworska-Lang, who was poached from IPC where she was deputy editor of Options. She will work under editor-in-chief Lindsey Nicholson, who will oversee the project.

German publisher G&J, which has a stable of mid-market women’s titles such as Prima, Best, Focus, and Your Home, will model the new magazine on an American title the company already publishes called Fitness Magazine.

Burley adds: “Project Johnny will initially be a test launch “to test the waters in this market.”

The market for fitness magazines has grown steadily for men and women. Rodale Press-owned Men’s Health, and Zest, owned by the National Magazine Company, have launched in the past three years and enjoy strong circulation.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here