IPC is to launch its biggest marketing campaign to date. The 7.5m drive includes TV campaigns for Woman, Now, Chat, TV Times and TV & Satellite Week.
The autumn sales drive aims to support IPC’s TV titles in what will be a fiercely competitive sector as a result of the arrival of digital TV.
TV Times, which took a ten per cent dive in the last ABCs for the period July to December 1997and has a circulation of 883,281, is being supported by a 300,000 marketing initiative which will include TV and radio advertising, and posters.
TV & Satellite Week will benefit from a 250,000 national TV advertising push in September and October, supported by 100,000 press advertising. Creative work is by Creative Solutions, with media buying through CIA.
Delaney Fletcher Bozell has handled the creative work for TV Times. Media buying is through CIA.
Women’s weeklies will also be supported with TV advertising for Chat, Now and Woman. Creative Solutions is handling Woman, with media buying through Zenith.