Ogilvy & Mather has received a welcome boost by retaining the $30m (18m) global account for Kimberly-Clark’s feminine care business, after a head-on pitch with BBDO Worldwide’s New York agency.
K-C began the review last October, shortlisting incumbent Ogilvy & Mather, Young & Rubicam, BBDO, Foote Cone & Belding and Temerlin McClain for the pitch. The account includes Kotex sanitary napkins and New Freedom tampons.
A spokeswoman for K-C comments: “Ogilvy & Mather had the best understanding of the feminine care category and K-C’s strategy. O&M has worked on the account since 1978.”
He adds: “It continues to be the agency of record on Huggies, Kleenex Cotonelle and Viva and Pull-Ups training pants and Job Squad towels.”
In April, MindShare, the media agency owned by O&M parent WPP, won the entire $100m (62.5m) centralised planning and buying account for K-C’s European business.
The reappointment of O&M comes after the agency lost an estimated 65m of Ford business across Europe to Young & Rubicam (MW 16 July), shortly after the car company handed Y&R the launch account for the new Ford Focus.