So the Vauxhall break bumpers weren’t popular with ITV (MW July 16). Well, they certainly couldn’t match the ITV panel of pundits or even their own programme credits for mirth. While the implication from your “insider” seemed to be that Vauxhall lowered the tone, streams of headlights pouring around the cliched sights of Paris to […]
The alliance between British Airways and American Airlines, provisionally blessed by European Union competition auth-orities last week, has caused an identity crisis. That, of course, is not to say that when the deal does eventually take off – possibly as early as October – BA and AA will not wield considerable power. Together, they will […]
United Distillers & Vintners (UDV) has dealt a blow to Western International Media and appointed Carat to handle the greater share of its 25m UK media planning and buying account.
The European Court of Justice decision to ban non-European grey imports is bad news for brand owners. The decision to back Silhouette, the sunglasses maker, in its attempt to restrict its distribution outlets may be a legal victory. But the price of winning this battle will be to hasten losing the war: this is not […]
Like all large organisations, Air Miles Travel Promotions work with a wide range of suppliers who help us deliver our marketing strategy. In doing so, we work hard at developing a real working partnership, rather than the “treat ’em mean, screw them down, pay late” kind of behaviour which can occur in the agency-client relationship. […]
lain Murray’s scathing attack on postmenopausal male cyclists may raise a few hackles as well as eyebrows (MW July 2). Apart from showing his extremely prejudiced anti-cycling views, he also demonstrates an apparent lack of insight into why there is such an increase in the number of “middle-aged racers” on our roads. True, the BMA […]
Kimberly-Clark has drafted in top US executive Dave Cuprisin to oversee its troubled European feminine and adult care division after the departure of Thomas Farkas last month. Cuprisin takes up the post of president for feminine and adult care products for Europe, after Farkas left because of the poor performance of the business according to […]
I was surprised that in your recent article on supermarket loyalty “Loyalty cards are missing the point” (MW June 18) you also missed the point by assuming that data is all that counts in loyalty programmes. Of course, data collection and manipulation are important but, as the loyalty debate rages on, many people seem to […]
Regional press and trade magazines generate the highest levels of advertising response among businessmen and women, according to a new study carried out on behalf of the Newspaper Society. The study, called Business Choice, reveals that 16 per cent of business people have responded to a business ad in the regional press in the past […]
Capital Radio marketing director Lizzie Palmer has resigned from the network after four years. Palmer joined Capital from Bartle Bogle Hegarty in 1994, where she was an account manager. She leaves the company without a job to go to. Capital is considering whether to replace her or distribute the responsibilities across a number of other […]
Richard Eyre and his new team at the ITV Network Centre have built audiences after months of criticism over its lacklustre performance. The gains have been made mainly at the expense of the BBC. ITV’s share of commercial viewing is still down year on year as Channel 5 and cable and satellite continue to grow, […]
Boots the Chemist has appointed MindShare Digital to handle its multimedia advertising and marketing strategy, fuelling speculation that it is about to launch an online shopping service. Boots’ main media account is with BMP Optimum, part of the Omnicom network. It is understood MindShare pitched against Razorfish, also part of Omnicom, and Online Magic, which […]
Bass Taverns has put the expansion of its Edward’s concept pubs on hold, claiming that it cannot find the right sites for the format. The first Edward’s was tested in 1995, and the concept was rolled out in 1996/7. But Bass is thought to have only opened one this year, and it is unclear when […]
Tim Holley, chief executive of Camelot, gives a spirited defence of his directors’ pay in the Lottery operator’s Annual Review for 1998. Readers will recall how Marketing Week broke the story of the 40 per cent rises enjoyed by Camelot directors back in May 1997, and the ensuing furore. “We pay our people market rates,” […]
Recently I was on a flight to Munich on my way to pitch for the pan-European communication event of a well-known IT company. It made me realise how much time, resources and financial investment an exhibition design agency needs to make an effective pitch. The pitch is the big beef I have with the client/agency […]