Month: August 1998

Cool Britannia no media fad.

Marketing Week

In the year and a bit since Tony Blair’s New Labour crushed the Conservatives at the polls, much has been made of the sweeping political and social changes the Government has introduced. From constitutional reform to new thinking about welfare, from a planned minimum wage to the increased prominence of women in public life – […]

Eurotunnel’s sea change

Marketing Week

While Jacques Cousteau might have relished the underwater theme of Eurotunnel’s Le Shuttle, he, along with the rest of the French population, would probably have had difficulty pronouncing the name. Eurotunnel says it has ditched the Le Shuttle tag to reduce confusion in the cross channel market, and not because of any language difficulties. There […]

Cause for complaint

Marketing Week

Asem Mohammed is a man on a mission. In his mid-20s, Mohammed, who works in accountancy and lives in Hounslow, has spent the past two years monitoring press ads from the cosmetics industry. He has made more than 50 complaints to the Advertising Standards Authority (ASA), the ad industry’s self-regulatory body for non-broadcast campaigns. All […]

Plug pulled on Pronto

Marketing Week

Pronto, the rapidly-repeating online lottery game run by Inter Lotto, has been suspended following a dispute with BT over the network. It looks unlikely that the controversial game – which the Government has vowed to outlaw – will be revived, though Roy Fisher, Inter Lotto managing director, says the company is considering its options. The […]

ITV lands Weetabix and Mars sponsorship deals

Marketing Week

ITV has secured more than 1m in sponsorship for its autumn schedule through deals with Weetabix and Mars. Gladiators, which is scheduled to run from September 5 for 15 weeks, is to be sponsored by Ready Brek, the cereal brand owned by Weetabix. The break bumpers will use the strapline: “Gladiators is sponsored by Ready […]

Brief

Marketing Week

McCann-Erickson Windsor has created a pan-European press campaign for Hitachi to promote the company as a supplier of computers. The campaign carries the strapline: ‘Innovation by Hitachi touches peoples’ lives’ and shows examples of people using Hitachi products. Simon Clinton, managing director of McCann-Erickson Windsor, says: ‘This moves Hitachi away from its previous position of […]

Town and out

Marketing Week

Choosing the right conference venue is the key to a successful event. The location must be easily accessible, provide appropriate entertainment during leisure periods and be equipped to handle the numbers involved. So, given the options available, how do organisers choose between a city or country venue? Meetings Industry Association research suggests that 49 per […]

Marketers offered chartered status

Marketing Week

Leading marketing professionals will soon be able to apply for chartered status, enabling individuals to be called a “chartered marketer”. The right has been granted by the Privy Council following an application from the Chartered Institute of Marketing. It is the first time a profession has been allowed to use the prefix “chartered” since engineers […]

Bulmer rolls out livery for Woodpecker

Marketing Week

HP Bulmer has painted an entire Tyneside metro train as part of a new advertising campaign for Woodpecker cider. The four-carriage train will carry the advertising, devised by Mellors Reay & Partners, for the next 12 months. The campaign, which will also include radio and outdoor poster work, will focus on Woodpecker’s alternative slant on […]

Children’s body pushes for a zone in the Dome

Marketing Week

Children 2000, the company which lobbies to promote children’s interests in National Lottery and millennium spending, is calling for a “children’s zone” to replace the beleaguered Spirit Zone in the Millennium Dome. The Spirit Zone, the area of the Dome devoted to religion, is lacking 12m worth of sponsorship. Children 2000 is writing to Jennie […]

Manufacturers missing a trick

Marketing Week

The other day in the shower, as I struggled to determine which bottle was shampoo, and which was conditioner, because my eyes were full of soap, I wondered how visually impaired people cope. I am sure that many fully sighted people are affected by this problem every day, but if you are visually impaired it […]

AOL hands 3m media work to BBJ

Marketing Week

BBJ Media Services has won the UK planning and buying account for Internet services provider America Online. The agency won the 3m account after pitching against four other agencies. Incumbent Mansfield Lang did not bid for the business. Belinda Rendle, senior marketing manager for AOL, says: “All of the presentations were of a high standard. […]

Fairview seeks agency in bid to go upmarket

Marketing Week

Property company Fairview New Homes has shortlisted two agencies and is to increase its adspend to 2m in an attempt to create a more upmarket image. Fairview’s marketing consultant Dave Reed drew up a list of six London agencies after submitting a brief to the Advertising Agency Register. Reed refuses to reveal which agencies have […]

Lowe Direct scoops ONdigital task

Marketing Week

ONdigital, formerly known as British Digital Broadcasting, is understood to have appointed Lowe Direct to handle below-the-line work. The direct marketing business was previously held by Abbott Mead Vickers.BBDO subsidiary Clarke Hooper. The account was put up for review following an acrimonious split between ONdigital and former above-the-line agency AMV. ONdigital’s 40m above-the-line launch account […]