Brief

Talk Radio will run a tongue-in-cheek poster campaign featuring presenters like Danny Baker, James Whale and Lorraine Kelly, who are also well-known television personalities. The 1.5m campaign, created by advertising agency Walsh Trott Chick Smith, will use startling images including a bare bottom, to promote individual shows. Talk currently has 2.3 million listeners, according to Radio Joint Audience Research (Rajar). Talk Radio managing director Paul Robinson says: ‘We know that there are another two million people who dip into Talk Radio but don’t appear on Rajar because they listen less than once a week. This campaign is designed to pull these light listeners into the weekly reach net.’