BT’s brand chief looks like trouble

BT marketers could be excused for thinking zany wildman of comedy Vic Reeves had dropped his sidekick Bob Mortimer to join their ranks.

But they would be sadly mistaken. The bespectacled Reeves look-a-like soon to be seen stalking BT’s corridors of power is new head of brand and corporate communications Tim Evans.

The Diary wonders if Cellnet brand director Evans will bring a touch of his doppelganger’s humour to the telecommunications giant.

Evans must be hoping his job will reflect Reeves’ latest ad for Mullerlight yogurt, which ends with the phrase “pleasure without the pain”.

Pleasure or pain, Evans will be prepared. His move is a return to BT where, until August 1996, he was head of BT’s brand and reputation unit. Ouch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here