BT’s brand chief looks like trouble

BT marketers could be excused for thinking zany wildman of comedy Vic Reeves had dropped his sidekick Bob Mortimer to join their ranks.

But they would be sadly mistaken. The bespectacled Reeves look-a-like soon to be seen stalking BT’s corridors of power is new head of brand and corporate communications Tim Evans.

The Diary wonders if Cellnet brand director Evans will bring a touch of his doppelganger’s humour to the telecommunications giant.

Evans must be hoping his job will reflect Reeves’ latest ad for Mullerlight yogurt, which ends with the phrase “pleasure without the pain”.

Pleasure or pain, Evans will be prepared. His move is a return to BT where, until August 1996, he was head of BT’s brand and reputation unit. Ouch.

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