Carlson Worldwide hands 4.5m task to Leith Agency

Travel agency Carlson Worldchoice has handed its 4.5m above- and below-the-line account to The Leith Agency and its direct arm One to One.

Leith and One to One pitched as The Silvermills Group against through-the-line agencies JWT (Manchester), Yellow M, Faulds and incumbent Martin Tait Redheads. The Bridge pitched for above-the- line creative alone and Tullo Mar-shall Warren and incumbent WWAV Rapp Collins Scotland pitched for the direct marketing work.

Media Business Scotland won the planning and buying account in a pitch against incumbent MTR, Media Vision, JWT (MindShare) and Faulds.

The Worldchoice travel agency chain was formed from last November’s merger of AT Mays and Artac, a 600-strong consortium of independent travel agents. It recently restructured into two separate divisions – retail and direct.

Carlson Worldchoice Direct managing director Chris Browne says: “We put our account out to pitch to inject fresh ideas into our marketing campaign and to reflect the differences between booking in the high street and booking by phone or Teletext.”

The summer 1999 campaign and holiday catalogue will launch next month.

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