Carlson Worldwide hands 4.5m task to Leith Agency

Travel agency Carlson Worldchoice has handed its 4.5m above- and below-the-line account to The Leith Agency and its direct arm One to One.

Leith and One to One pitched as The Silvermills Group against through-the-line agencies JWT (Manchester), Yellow M, Faulds and incumbent Martin Tait Redheads. The Bridge pitched for above-the- line creative alone and Tullo Mar-shall Warren and incumbent WWAV Rapp Collins Scotland pitched for the direct marketing work.

Media Business Scotland won the planning and buying account in a pitch against incumbent MTR, Media Vision, JWT (MindShare) and Faulds.

The Worldchoice travel agency chain was formed from last November’s merger of AT Mays and Artac, a 600-strong consortium of independent travel agents. It recently restructured into two separate divisions – retail and direct.

Carlson Worldchoice Direct managing director Chris Browne says: “We put our account out to pitch to inject fresh ideas into our marketing campaign and to reflect the differences between booking in the high street and booking by phone or Teletext.”

The summer 1999 campaign and holiday catalogue will launch next month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here