DIGESTS

Young & Rubicam is tipped to win the global advertising account for Schweppes, thought to be worth up to 25m. Saatchi & Saatchi was also shortlisted.

Young & Rubicam is tipped to win the global advertising account for Schweppes, thought to be worth up to 25m. Saatchi & Saatchi was also shortlisted.

Leo Burnett has created a TV advertising campaign called ‘Bite Into It’ for Minute Maid Premium Juices, which are now on the shelves in UK supermarkets. It will break on August 14.

RPG Advertising has won the 900,000 Ruddles beer account.

Bean Andrews Norways Cramphorn has been appointed as marketing consultants to VAX, the vacuum cleaner manufacturer.

Ogilvy One is understood to have won German publishing giant Bertelsmann’s 18m BooksOnline account.

WCRS has developed a 250,000 press campaign to support Roche’s Sanatogen Gold vitamin and mineral brand. It will target young men who traditionally do not buy vitamin supplements.

Communiqué Creative has been appointed to handle the below-the-line advertising account for English Heritage.

WWAV Rapp Collins Group is calling for an independent watchdog to regulate the Post Office following the Government’s decision to allow it to enter into joint domestic ventures.

Delaney Fletcher Bozell has produced a special press execution for the Chrysler Jeep Wrangler campaign capitalising on the Viagra phenomenon. It asks ‘Who needs Viagra?’.

The Home Office is reviewing the use of the Electoral Register by direct marketing companies and other commercial organisations. It will distribute questionnaires to ascertain usage and consult the Data Protection Registrar.

Cordiant Communications Group, parent group of Bates Worldwide, has acquired The Criterion Group, a travel advertising agency in Atlanta, Georgia in the US.

jkr is to create a brand identity for the annual Ideal Home Exhibition.

Broadgate Marketing has won the advertising account for ABN AMRO Fund Managers, the UK arm of ABN AMRO Asset Management, following a three-way pitch.

Securon, the seat belt manufacturer, has handed its advertising and PR account to Palmer & Rose.

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