Ex-Sony chief to head sports organisation

Former Sony UK managing director David Pearson has joined sports and clothing group Pentland as managing director for international brands.

The company, whose brands include Speedo, Ellesse and Kickers, confirmed Pearson’s appointment but refused to give details of his new role. Pentland is trying to build a stronger global presence focused on sports, leisure and fashion. Last year it completed the disposal of its consumer products division.

Pearson left Sony in June after less than a year in the post of managing director. He was with the company for ten years and built up a high profile in UK marketing, running the company’s consumer marketing division, Sony Consumer Products.

Other brands in the Pentland portfolio include Berghaus the outdoor clothing company and it is also the backer of trendy fashion brand Red or Dead.

In April, Speedo announced that it had appointed WCRS to work on a 8m global advertising campaign in an attempt to reposition itself as a broader sportswear manufacturer.

Pre-tax profits for the Pentland Group for the year ended December 31 1997 were up 11 per cent to 40.5m. However, the group warned in April that it had experienced difficult trading partly as a result of the downturn in Asian markets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here