Journalists need to be entertained – at least that’s what most PR companies seem to believe. This philosophy was evident at the latest Levi’s ad campaign launch.
Mysterious invitations were sent out with no party address. Black, chauffeur-driven Mercedes were to whisk the hacks to the secret site.
The Diary arrived at an under- ground car park where spooky lighting revealed several other Journo-filled Mercedes and screens on which all was then revealed.
However, post-screening things shifted up a gear as the journalists were whisked off to London’s latest cool night spot, One Aldwych.