LH-S lands 9m Airtours account

Airtours, the UK’s second largest holiday company, is understood to have awarded its 9m advertising account to Lowe Howard-Spink.

The agency fought off competition from Rainey Kelly Campbell Roalfe, EURO RSCG Wnek Gosper, and the company’s Manchester incumbent, Advertising Principles.

Airtours’ marketing department, led by senior advertising manager Matthew Forster, will travel to London today to discuss terms with Lowe Howard-Spink.

It is thought that Airtours wants to upgrade its image. Traditionally, the company has been viewed as a discount retailer, rather than a premium operator. This is not a problem which affects its rival, Thomson Holidays.

Lowe Howard-Spink’s chief executive Tim Lindsay says: “We are still in negotiations with the client.”

Advertising Principles won Airtours’ creative account in June 1996 and the media planning and buying account six months later. Its first work for the company in September 1996 ended with the tagline: “Whatever makes your holiday, we make it happen.”

Airtours says media buying will remain with Media Principles, a division of Advertising Principles.

Last month Airtours bought telephone sales holiday outfit Direct Holidays for 81m. The acquisition is the company’s first entry into the growing telephone sales market.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here