I read with interest your article Showdown (MW July 23). It was less a showdown and more an ambush and I would like to redress the balance.
The article states that, according to Miller Freeman. Incentive International and International Confex were both running at Earl’s Court to save costs. This is news to me and my colleagues at Miller Freeman. We will be spending more on Incentive International than we have spent on any comparable exhibition – in excess of 500,000 will be invested in the marketing campaign for both events – more than ever before. In addition, we are investing over 200,000 on hall dressing and signage for Incentive International alone!
The article also states that Miller Freeman declined to give details of exhibitors who were prepared to give their views about Incentive International. This was because we did not want to draw our exhibitors into the debate as they were pestered enough over the issue. For the record, companies such as Sainsbury’s, Freemans, Prodir Pens, Marriott Hotels and HMV gift vouchers are all examples of companies that have signed up for Incentive International.
If there is to be a real showdown at least let us have our guns back.