Cable & Wireless may have spent 50m on developing its brand, but its staff have come up with a new name for its logo free of charge. The telecoms company’s blue globe logo is known internally as the “Death Star”.
For readers who are not au courant of sci-fi, Death Star is Darth Vader’s globe-shaped starship in the Star Wars films. Unfortunately for Darth Vader, his plans to take over the universe are scuppered when Luke Skywalker is sent to blow the Death Star out of existence. Whatever next? Perhaps BT staff will rename the blue and red BT Piper logo, the BT Skywalker.