Dome organiser the New Millennium Experience Company has appointed DRi Licensing to license Millennium-themed merchandise.
DRi will negotiate licensing contracts for official Millennium merchandise “across key product cate- gories”, according to the NMEC, although it refuses to name which ones. It is understood they include clothing and design products such as furniture and household accessories.
NMEC general manager for licensing Mike Evans says: “It is essential we have good quality products at reasonable prices. The innovation must be relevant.”
He says the NMEC will receive 12 per cent royalties from all the merchandise sold through retailers, but declines to reveal how much the NMEC aims to raise through merchandising. He also refuses to say how much DRi will be paid. This will be revealed in accounts published in 2002.