Scottish Telecom call centre arm seeks marketing chief

Scottish Telecom subsidiary The CallCentre Service is to recruit its first marketing chief.

The move heralds the establishment of a marketing team for the teleservices operation which will report to the central marketing department of Scottish Telecom.

The CallCentre Service manages telesales operations, helpdesk and information and its clients include Compaq, Sony and Microsoft.

The new position of head of sales and marketing follows the appointment of Stephen Stewart as CallCentre Service director last month.

Stewart says central marketing at Scottish Telecom – itself owned by Scottish Power – provides the overall branding for all its businesses, but each business is responsible for developing its own market. In addition to The CallCentre Service, the company’s other businesses include Demon Internet.

Stewart says: “Our business will provide the thrust of where we want to go but will rely on the support of the central marketing team.”

He adds that The Call Centre Service is to move into a number of new markets including offering services to bankers, insurers and retailers.

The CallCentre Service intends to double its staff of 700 by the end of 1999. The company increased its turnover from 3.5m to 13.5m in the 18 months to March 1998.

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