Brief

Michael Palin stars in the BBC’s campaign to promote the launch of digital television, which takes the viewer on a journey through the new services and channels. The film, devised by Leagas Delaney, stars an array of famous faces, including Salman Rushdie, Harry Enfield and Jeremy Irons, and ends with globetrotting Palin emerging from thick foliage to say: ‘It’s all jolly exciting, isn’t it?’ The campaign, which carries the tag-line ‘The Adventure Starts Here’, breaks on Saturday, August 29. Jane Frost, head of BBC corporate and brand marketing, says: ‘We have a duty to tell people what we are doing with their money, and also explain the confusing facts. As part of our public service position, other commercial broadcasters expect us to take that role.’ She says the BBC is liaising with manufacturers, retailers and other broadcasters, to ensure accurate information is given to customers and that the BBC brand is not used to endorse any one carriage method.

Media Analysis, page 16

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