Brief

Whitbread launches its first print campaign for Rolling Rock beer on August 24, using creative work based on a game of odds and evens. The initiative, devised by Bartle Bogle Hegarty, carries the endline ‘On a roll with a rock’ and challenges consumers to take actions de-pending on five rolls of the dice. These include winking at a newsagent, growing a moustache and asking a stranger the time in a Danish accent. The ads will run in listings magazines, including Time Out, and will be supported by a poster campaign next month.