Jiffy in jeopardy as suitors fail to strike deal

The Jiffy condom brand is in danger of disappearing from the UK market unless a buyer is found.

Sime Health UK, a subsidiary of the Malaysian conglomerate Sime Darby which bought Jiffy in 1989, wants to sell it. One source says most major condom companies have expressed an interest, although others argue that Sime is asking “a very high price”.

Jiffy condoms are no longer manufactured. However, the brand is available through a new distributor, Family Planning Sales (FPS), which bought all remaining Jiffy stock earlier this year.

FPS managing director Colin Parker estimates that the company has enough stock to last into 1999. Its key customer is the National Health Service.

In a separate move, German condom company Condomi is to launch in the UK “imminently”, according to Condomi UK managing director Ralph Patmore.

The Condomi brand recently acquired UK quality approval. It is already available in Spain, Italy and Austria, as well as Germany – where it is the market leader.

Condomi has yet to appoint an advertising agency.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here