Nike picks European media boss

Nike has appointed Duncan Mills, Nike’s media director for Asia-Pacific, as European media manager.

Mills moves from Hong Kong, where he handled Nike’s media relations in countries as far afield as Australia and South Africa.

He will now be the company’s most senior media executive in Europe. He reports to Nike’s US-based global director of media, Jo Pollard.

Mills replaces Jorg Tappe, who left to join the Omnicom-owned BBDO Group, where he became the new business director of its German media shop, New Directions (MW July 2). Tappe left Nike in the middle of the World Cup, a critical period for the company.

Mills joined Nike in October last year from Zenith, where he worked for eight and a half years. In 1995, Zenith began to expand its operations in Asia, and sent Mills to set up its Hong Kong office.

During his time at Zenith, he handled clients which included Calvin Klein, the Hong Kong Tourist Association, Mandarin Oriental Hotel Group, and British American Tobacco’s business in China.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here