Time Computer Systems has linked with Office World to offer PCs through the retail chain’s stores.
From mid-September the computer manufacturer will display and sell PCs from 56 Office World stores.
Colin Silcock, sales director of Time, says: “It’s a strategic partnership aimed at business users as well as private individuals.”
Time will be the only computer manufacturer to have a PC concession with Office World stores.
The deal replaces an earlier in-store concession agreement with Byte.
The retail chain was forced to consider the sale of PCs following the purchase of Byte by the rival Dixons Group.
Time is continuing to expand its own retail chain and plans to trade from 120 outlets (including the Office World concessions) from November.
Time is a member of the Burnley-Granville Technology Group. It was formed in 1987 to target first-time computer buyers.
In March, Time appointed BDH, part of the Omnicom-owned BDDP-GGT group, as its first above-the-line advertising agency. The creative account is understood to be worth 11m.