Puffa hits Charlton Athletic FC with writ over trademark breach

Puffa, the equestrian clothing company most famous for its green quilted jackets, has served a writ against Charlton Athletic Football Company, accusing it of breach of trademark.

According to solicitors acting for Puffa, Charlton offered merchandise, including a “puffa” jacket, for sale on its Website.

Puffa has held a trademark on its name since 1983, but the word “puffa” is commonly used to describe “Michelin-man”-type black padded jackets.

Victor Rosenberg, Puffa managing director, says: “It’s like calling your upright vacuum cleaner a Hoover, especially when it’s an Electrolux.”

The injunction is to restrain Charlton from using the marks or name “Puffa” in any way on its goods or merchandise, or attempting to pass off its goods as being associated with Puffa.

Puffa, which sells its range of clothes through House of Fraser and Fenwicks, is a well-known brand in the equestrian world, where it sponsors the dressage rankings.

The company is launching its own Website in the next four to five weeks, which will advise customers of its stockists and product range.

Nobody from Charlton was willing to comment on the court case.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here