Wella splits from BBDO after review

Wella, the German haircare giant, has parted company with BBDO Hamburg following a review of its global advertising account.

Wella has handed it to Hamburg-based agency, Jung von Matt, following a three-way pitch which also incorporated Springer Jacoby.

The decision threatens the security of BBDO’s British affiliates, including Abbott Mead Vickers, Drum PHD and Clarke Hooper, which together manage 12m worth of local business.

According to Robert Bartlett, UK executive director consumer products, the handling of local business is still under review. Local Wella brands include Silvikrin and Vosene.

He says: “Further to the announcement from Wella AG on the decision to change its lead creative advertising agency, as yet we are unable to confirm the likelihood or nature of any impact on marketing activity in the UK.”

The decision will also affect Drum PHD’s handling of the company’s sponsorship, which has included Baywatch and Friends in the past.

It is believed that New PHD will continue to handle the company’s media account.

Bartlett says the review was initiated because BBDO’s contract was coming to a close and the company wanted a fresh approach to advertising.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here