BA needs more than novel idea

Following the strategy of dramatically cutting prices on flight tickets when faced with excessive capacity, Bob Ayling, chief executive of British Airways, has gone on record as saying: “I am very pleased with the results, it was a very novel idea.”

If he thinks price cutting is very novel, rather than just the obvious way to shift surplus stock, what would he think about a strategy that would add value for a change. How’s about guaranteed polite and helpful cabin staff?

Michael Bartman

Michael Bartman Promotional Marketing

Bushey

Herts