Brief

McCann-Erickson Windsor has created a pan-European press campaign for Hitachi to promote the company as a supplier of computers. The campaign carries the strapline: ‘Innovation by Hitachi touches peoples’ lives’ and shows examples of people using Hitachi products. Simon Clinton, managing director of McCann-Erickson Windsor, says: ‘This moves Hitachi away from its previous position of being perceived as a producer of TVs and videos.’ Media planning and buying is by Universal McCann.