DIGESTS

Forte, the hotel company, has appointed former marketing communications director Breffni Walsh to the newly created position of trade marketing director with responsibility for promoting the company’s brands to travel agencies.

Sony is cutting the price of its PlayStation to 99. The move will be supported by a 10m advertising campaign in the run up to Christmas.

Loaded is refusing to run this ad (right) on its back cover for fear of causing offence. The ad is for a guidebook about the darker side of London. The book was produced by Bean Andrews Norways Cramphorn, which also made the ad, on behalf of shoe label Base London.

Burger King this week launches a breakfast menu to take on McDonald’s.

Dixons has appointed ex-Procter & Gamble and Nestlé marketer Jonathan Cowan as general manager for own-label computer brands at PC World.

The Institute of Grocery Distribution reports that Tesco and Asda’s market shares both rose 0.3 per cent to 14.9 per cent and 8.3 per cent, respectively, between July 1996 and June 1997. Excluding Co-ops, the leading ten companies increased their share of the sector from 51.5 per cent to 61.2 per cent between 1990 and 1997.

Bensons Crisps has appointed former Douwe Egberts UK managing director Adrian Luckham to the newly created post of commercial director with responsibility for marketing.

Nestlé Rowntree, the official confectionery supplier to the FA Premier League, is to launch the Nestlé Premier Bar – a milk chocolate bar moulded into the shape of a row of footballs.

The PocketPhone Shop is to open its first London store on The Strand this Friday (August 28). Ulrika Jonsson will handout 5,000 worth of 5 notes to passersby.

Manchester United Television has appointed Matt Stone as marketing director of the new channel. Stone was previously marketing communications manager at Rolls Royce Motor Cars and Bentley Motor Cars in Cheshire.

Oracle UK has renewed its sponsorship agreement with the Richmond Rugby Club a year ahead of time. The agreement is worth 1.5m and covers three years.

Capri-sun, the children’s juice drink, has teamed up with children’s TV channel Nickelodeon to offer consumers the chance to collect 3D cards featuring stills from four of its top-rated live action shows.

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