Forte, the hotel company, has appointed former marketing communications director Breffni Walsh to the newly created position of trade marketing director with responsibility for promoting the company’s brands to travel agencies.

Sony is cutting the price of its PlayStation to 99. The move will be supported by a 10m advertising campaign in the run up to Christmas.

Loaded is refusing to run this ad (right) on its back cover for fear of causing offence. The ad is for a guidebook about the darker side of London. The book was produced by Bean Andrews Norways Cramphorn, which also made the ad, on behalf of shoe label Base London.

Burger King this week launches a breakfast menu to take on McDonald’s.

Dixons has appointed ex-Procter & Gamble and Nestlé marketer Jonathan Cowan as general manager for own-label computer brands at PC World.

The Institute of Grocery Distribution reports that Tesco and Asda’s market shares both rose 0.3 per cent to 14.9 per cent and 8.3 per cent, respectively, between July 1996 and June 1997. Excluding Co-ops, the leading ten companies increased their share of the sector from 51.5 per cent to 61.2 per cent between 1990 and 1997.

Bensons Crisps has appointed former Douwe Egberts UK managing director Adrian Luckham to the newly created post of commercial director with responsibility for marketing.

Nestlé Rowntree, the official confectionery supplier to the FA Premier League, is to launch the Nestlé Premier Bar – a milk chocolate bar moulded into the shape of a row of footballs.

The PocketPhone Shop is to open its first London store on The Strand this Friday (August 28). Ulrika Jonsson will handout 5,000 worth of 5 notes to passersby.

Manchester United Television has appointed Matt Stone as marketing director of the new channel. Stone was previously marketing communications manager at Rolls Royce Motor Cars and Bentley Motor Cars in Cheshire.

Oracle UK has renewed its sponsorship agreement with the Richmond Rugby Club a year ahead of time. The agreement is worth 1.5m and covers three years.

Capri-sun, the children’s juice drink, has teamed up with children’s TV channel Nickelodeon to offer consumers the chance to collect 3D cards featuring stills from four of its top-rated live action shows.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here