Former APL chief lands BBC News marketing job

BBC marketing supremo Sue Farr has appointed former Ammirati Puris Lintas managing partner Anna Gorman to the new post of head of marketing at BBC News.

Gorman is the second senior advertising agency executive to be lured to the BBC by Farr as part of an increasing recognition of the role of marketing within the corporation.

In January, former J Walter Thompson executive Maureen Duffy was appointed to the newly created role of controller of TV marketing for BBC Broadcast (MW January 22).

Gorman will be responsible for developing a marketing strategy for BBC News, which produces news programming for BBC1, BBC2, BBC Radio 1, 2, 3 and 4, BBC Online and Teletext, BBC Radio 5 Live, the continuous news service BBC News 24 and BBC World, the news channel that is broadcast overseas.

She will report to Farr, director of marketing and communications, BBC Broadcast, and will be based in the BBC News directorate. Gorman will work alongside the news strategy and marketing team headed by Richard Deverell, controller of strategy and marketing at BBC News.

Australian-born Gorman, who is married to JWT chief executive Stephen Carter, left APL in

July after more than five years with the agency. Her responsibilities included the BBC and Burger King accounts (MW July 30).

Educated at the University of Melbourne, she worked at JWT in Australia before transferring to London to join DDB Needham, then APL.

She says her task is to “bring to life and dramatise the individual strengths of the programmes and networks while respecting the core values of the umbrella BBC News brand”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here