BBC marketing supremo Sue Farr has appointed former Ammirati Puris Lintas managing partner Anna Gorman to the new post of head of marketing at BBC News.
Gorman is the second senior advertising agency executive to be lured to the BBC by Farr as part of an increasing recognition of the role of marketing within the corporation.
In January, former J Walter Thompson executive Maureen Duffy was appointed to the newly created role of controller of TV marketing for BBC Broadcast (MW January 22).
Gorman will be responsible for developing a marketing strategy for BBC News, which produces news programming for BBC1, BBC2, BBC Radio 1, 2, 3 and 4, BBC Online and Teletext, BBC Radio 5 Live, the continuous news service BBC News 24 and BBC World, the news channel that is broadcast overseas.
She will report to Farr, director of marketing and communications, BBC Broadcast, and will be based in the BBC News directorate. Gorman will work alongside the news strategy and marketing team headed by Richard Deverell, controller of strategy and marketing at BBC News.
Australian-born Gorman, who is married to JWT chief executive Stephen Carter, left APL in
July after more than five years with the agency. Her responsibilities included the BBC and Burger King accounts (MW July 30).
Educated at the University of Melbourne, she worked at JWT in Australia before transferring to London to join DDB Needham, then APL.
She says her task is to “bring to life and dramatise the individual strengths of the programmes and networks while respecting the core values of the umbrella BBC News brand”.