News International creates repro service for advertisers

News International has set up an in-house company to offer reprographic services to advertisers.

News Stream will perform functions previously carried out by the Mullis Morgan Group, along with display advertising work formerly done by the NI advertising production department. The pre-press company will go into operation on October 1.

Advertisers will still be able to use external repro houses for creative and colour services provided the company has been approved by NI. Where advertisers choose to do this, they will have to pay a separate fee for News Stream’s auditing work. This includes proofing display ads, checking for computer viruses and converting artwork to a format that can be used on NI titles The Sun, The News of the World, The Times and The Sunday Times.

The Incorporated Society of British Advertisers (ISBA) has been calling for advertisers to be able to use a repro house of their choice rather than be forced to go through a single gateway repro house nominated by the publisher.

ISBA director of media services Bob Wootton says: “The NI announ-cement is probably a good sign, but one which will be received with considerable caution, if not scepticism, by the market.”

He warns advertisers that those which use an alternative repro house could find it harder to claim compensation if mistakes are made.

NI was unavailable for comment.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here