Sainsbury’s has launched a takeaway restaurant section in its revamped Savacentre store to rival Asda’s Canterbury site which opened in July.
The Food to Go format at the Savacentre in Calcot, Reading, will be rolled out across the other 12 UK stores. The move represents a first for Sainsbury’s, as does the appointment of a resident chef, which will also to be a feature of the other Savacentre sites.
Food to Go features Indian, Oriental and TexMex hot and chilled foods presented in steel skillets near the store’s entrance.
The store has also extended its opening hours. It will now stay open around-the-clock from 7.30am on Thursday until 10pm on Saturday.
A Sainsbury’s spokeswoman says the move is not a response to Asda but the result of 18 months of research at the company’s US Shaws stores.
An extra 200 jobs have been created at Calcot, including teams of customer helpers who work from a wide aisle in the centre of the store and beauty consultants selling premium products such as Clarins.